Executive job search need not be a lengthy, convoluted path. In fact, you can achieve the shortest distance between point A and point B by making a straight line directly to the company and the hiring decision maker you need. Following are three strategies to optimize your job search for maximum results in minimum time.
1. Shift your mindset from “job” search to “company” search.
Job searching is a finite activity. Only a limited number of jobs will be advertised. If you apply for one (or two, or ten) and don’t hear a response, those opportunities are over. If you interview and are not selected, that also is likely the end of the road.
However, a company search uncovers practically infinite options. Build a list of ideal employers, perhaps based on distance from your home, company size, industry or corporate culture. Next, find out what’s going on in those organizations. Google News can provide you with extensive, up-to-date insight on whether the company is launching a new product, opening a new division or achieving an industry honor. All these scenarios indicate the company is in growth mode, and organizations that are growing are the ones that need to top your list.
2. Offer your value proposition, not just your resume.
The best way to use what you uncover in Google News is to factor specific information into your approach to the company. Instead of sending your resume, which 99.9% of your competition is doing, craft a targeted value proposition letter that succinctly states you know what the organization is working on right now and your particular brand of expertise may constitute a solid match.
The letter you write is not a place for fluff. Delete all fillers about being a “dynamic executive,” with “extensive leadership success.” Put some teeth into this: prove your value by presenting quantifiable examples of your achievements, and make sure those accomplishments are on par with the level of impact your ideal company would likely be looking for.
Yes, this last step is easier said than done. However, devote some time to identifying and reaching several of the right decision makers, instead of the same amount of time to blasting your resume far and wide across the Internet, where it will likely reach either resume scanning software or basically nobody.
Options abound online. To find out a person’s name, Google the likely job title and the company, like this query for example, “VP, Marketing” IBM. You can conduct a similar search on LinkedIn. Invest in LinkedIn InMail in order to contact the person. GooglePlus and Twitter can be treasure troves, because these are the social media outlets where people place entire professional biographies about themselves, which are often rich with contact information.
Every public library in every major city has a free database of business information and executive decision makers – you can likely access that from your home computer.
Searching for companies as opposed to jobs, offering your value proposition instead of your resume, and approaching the decision maker directly are all strategies when, put together, will sharply increase the likelihood that you land the ideal role you want much faster than your competition.